| Memetic Rick Semi-regular ramblings from a Los Angeles transplant, science geek, and home-brewer all rolled into one guy. |
Current Terror Alert Level |
| Memetic Rick Semi-regular ramblings from a Los Angeles transplant, science geek, and home-brewer all rolled into one guy. |
Current Terror Alert Level |
I'm all for new products and a little innovation in the beverage category, even if Pitch Black ended up being really horrible, but this is just plain wrong. Stupid name aside, this is going to suck purely because it's from the makers of Budweiser. Bleh!
CNN: Sweet! Caffeinated, ginseng beer
Anheuser-Busch's new brew created to compete with drinks popular in clubs.
October 5, 2004: 11:14 AM EDT
NEW YORK (Reuters) - Brewer Anheuser-Busch says it will introduce a caffeinated, sweet-flavored beer for twentysomething club goers to compete with the flavored rums and vodkas gaining ground on the dance floor.
The new beer B(E) -- read as "B to the E power" -- will roll out in several phases starting in November.
(as /.ed)
Posted by rick at October 5, 2004 03:35 PM | More Frosty BeveragesThe Drew Carey Show did this years ago with Buzz Beer (one of the few episodes of that show I've seen). Now, actual coffee beer could be good. This will not be.
Posted by: Jen at October 5, 2004 05:37 PM